Strategic Book Marketing for Launch and Beyond

We offer launch support to every Blue Balloon author because we believe in your story, and we’re invested in helping it succeed. We also offer additional services for authors who want to amplify their reach. Whether you’re looking to build local buzz, land media coverage, grow your social following, or pitch your story to the press, we’re here to help you do it right.

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Our marketing & publicity services include:

Book Launch Support

Every Blue Balloon Books contract includes hands-on guidance to help facilitate a successful launch for the book you've poured so much into.

Custom Marketing Plans

For each title, our team develops a personalized strategy based on your book's target audience and your goals as an author.

Media Pitching

Taking a thoughtful, strategic approach, we conduct targeted pitching to podcasts, blogs, magazines, TV, and radio for author and book coverage.

Social Media Strategy

Leading up to your launch, we offer support for growing your online presence and engaging readers across platforms.

Press & Influencer Outreach

Our marketing and PR team contacts trusted reviewers, educators, parenting communities, and more about promoting your title.

Campaign Management

Our marketing all-stars provide full-scale marketing services for authors looking for a more robust ongoing engagement.

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Author Testimonial

“I am so thrilled that Freckles is released and that we can share this story with so many. I seriously could not have done this without Blue Balloon Books. I have learned so much from this experience, and this has been one of the most challenging and worthwhile things that I have ever done. Thank you to Blue Balloon for all of your hard work and dedication to this project. It has meant the world to our family.”

—Brittany Kelly, author of Freckles

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