Author Toolbox: Mastering Email Newsletters for a Powerful Book Launch
Congratulations! You've poured your heart and soul into crafting a masterpiece, and now your book is on the cus...
Meet Lauren Green, Ballast Books Acquisitions Editor
If you’re a Ballast or Blue Balloon Books author, chances are that you have crossed paths with Lauren Green.
How to Utilize Newswires When Marketing Your Book
If a tree falls in a forest and its wood is used to make paper for a book that no one knows is available, do the pages make a sound?...
Promoting Your Book Before Launch: A Guide for Eager Authors
The day has come–your book is complete. After months or even years of hard work writing and editing...
Holiday Gift Guide for Young Book Lovers and Parents
The holidays are arriving, and that means picking out the perfect gifts for everyone on your list, from eager little ones to teachers and first-time parents.