Author Toolbox: Mastering Email Newsletters for a Powerful Book Launch
Congratulations! You've poured your heart and soul into crafting a masterpiece, and now your book is on the cus...
Meet Lauren Green, Ballast Books Acquisitions Editor
If you’re a Ballast or Blue Balloon Books author, chances are that you have crossed paths with Lauren Green.
How to Utilize Newswires When Marketing Your Book
If a tree falls in a forest and its wood is used to make paper for a book that no one knows is available, do the pages make a sound?...
Meet Faith Fiorile, Ballast Books Publishing Associate!
Faith Fiorile joined the Ballast family as publishing associate earlier this year. Following a life-long love...
Promoting Your Book Before Launch: A Guide for Eager Authors
The day has come–your book is complete. After months or even years of hard work writing and editing...